Singer-songwriter and rapper David Morris has signed with Virgin Music Group through a partnership with label Grey Area Music.
Hailing from Charleston, West Virginia and living in Appalachian country, Morris blends traditional country, modern pop and hip-hop into his own unique brew. His 2022 single “Carrying Your Love,” which interpolates the 1997 George Strait classic, went viral on TikTok in July 2022, peaking at No. 3 on the platform. The song placed Morris at No. 12 on the the Billboard emerging artist chart, and hit No. 3 in digital sales country and No. 12 in all genre digital sales in September 2022. His follow up, “Dutton Ranch Freestyle,” was also received well.
“When we heard ‘Dutton Ranch Freestyle’ we were immediately blown away,” says Jacqueline Saturn, President of Virgin Music. “After digging deep into more of his music and videos, we got it, he was creating his own genre. He has an incredible connection with his fans which will only continue to grow.”
Morris has over 110 million global streams and has supported Kidd G and Jelly Roll on tour. He just wrapped a U.S. tour with more dates to come later this year, and will release “Jenny’s Song” on May 23.
“David is carving out his unique space in music culture, Country, hip-hop, or otherwise,” shares GM of Virgin Music, Matt Sawin. “Along the way, he is shining a light on the musicians of Appalachia, creating a new music scene and proving that it doesn’t matter where you’re from, you can make an impact with music. We can’t wait to be a part of David’s story for years to come.”
“After David’s breakthrough year in 2022 landing in the top 5 on Billboard‘s Country, All Genre and Emerging Artist Charts, a lot of potential partners were taking notice,” adds Grey Area Music Co-founder/CEO Collin McMillan. “When we met with Jacqueline, Matt and their team we knew that Virgin Music was the perfect fit. We are happy to join forces with Virgin sharing in the ‘artist first’ approach as David’s career continues to rise.”
“I’m super excited to have the Virgin team in my corner to help my music reach even more people,” says Morris. “They have a great staff of forward thinking veterans who give an independent artist like me the freedom to continue to be creative while adding fuel to the fire. From the moment I met Jacqueline, Matt and the whole Virgin team, we knew this partnership was the right move. The energy, the support and the ideas that they have are unmatched and I’m beyond excited to see what we can do together.”