Romeo Entertainment Group Launches New Division For Brand Partnerships & Sponsorship

R.J. Romeo, Trent Michales

Romeo Entertainment Group has launched the new Colossal Events Group, a strategic partnership, sponsorship and brand activation company based in Nashville.

Colossal Events Group has already amassed a roster of clients including Circa Resort & Casino Las Vegas, Afterburner Music Festival, The Pacific Airshow, Hell’s Kitchen Season 21 Winner Alex Belew, Mississippi Valley Fair, Tailgate N Tallboys and Country Jam USA, among others. The company has also established brand partnerships with Diageo, Kwik Trip, Anheuser Busch, Great Clips and Mark Anthony Brands.

With its data-driven approach, the new division is set to provide strategic partnerships, brand activations and customized growth strategies to both existing REG clientele across the county and events not yet on the agency’s roster.

“As the entertainment industry continues to evolve, we are thrilled to introduce Colossal Events Group, our latest venture specializing in strategic partnerships, sponsorships, and brand activations,” says R.J. Romeo, President & CEO of Romeo Entertainment Group. “At its core, this division’s main focus is to bridge the gap between brands and the live events industry, unlocking the full potential of strategic brand partnerships at fairs and festivals throughout the country.  This significant expansion solidifies our commitment to delivering exceptional value to our customers and partners. For almost 70 years our family has strived to deliver exceptional value and drive sustainable growth for our roster. We are now poised, and eager, to launch the next phase of REG’s growth and provide an unprecedented level of expertise across the entire live entertainment sector.”

Trent Michaels, Director of Brand Partnerships at REG and Partner in Colossal Events Group, adds, “The establishment of Colossal Events Group within Romeo Entertainment Group brings two powerful developments. Firstly, we’re now in a position to amplify the voices of significant, privately-held festivals that previously operated independently. Secondly, our expanded capacity enables us to undertake larger projects for top-tier venues nationwide. Our mission at Colossal Events Group centers around simplifying the brand engagement process and facilitating mutually beneficial partnerships in the entertainment landscape.”

The move marks the third significant expansion in the past three years for Romeo Entertainment Group. In January 2020, Beckon Entertainment and Romeo Entertainment Group joined forces to create BERO Entertainment Group, a full-service operations and logistics company offering production and talent buying solutions for corporate events and festivals. In May 2021, Romeo Entertainment Group acquired a majority stake in event marketing company Grayscale Marketing.