Q Prime’s Cliff Burnstein and Peter Mensch have joined forces with manager Aaron Frank to create Q Prime AF. The new division will be under the umbrella of Q Prime, which also house Q Prime UK and Q Prime South.
Frank brings along his Nashville-based team, as well as his artists including Greta Van Fleet, Marcus King, St. Paul and the Broken Bones, Houndmouth and All Them Witches. The deal will allow Frank and his team to tap into the resources of Q Prime, including touring, digital, radio, sync licensing, marketing and press and in house label services and global services through Q Prime UK.
Of the new partnership, Aaron shares, “Cliff and Peter are the reason I became a manager. They have always been the gold standard of managers in my eyes, and their independent spirit and savviness is unmatched. I’m so excited to join their amazing team to elevate our work, and excited for what we can build together at Q Prime AF.”
Mensch adds, “Eight months or so ago, over lunch, Cliff and I decided that we needed to move Q Prime past the normal standard of management company rating: Gold, Platinum standard just wasn’t enough. We wanted to establish a new standard. Tantalum, a rare earth precious metal found in 8 countries and an absolute necessity in the digital world, totally fit the bill. Luckily for us, Aaron, with his group of amazing artists, had a similar vision and, under the theory that the modern age needed a new standard of excellence, agreed to create the Tantalum standard of management companies. Therefore, we give you a true partnership: Q Prime + Q Prime AF”
Frank’s management career began in 2009 when he started working for the Trans-Siberian Orchestra’s management company, Night Castle Management in New York City. He moved to Nashville in 2014 and co-founded ABI Management, before breaking off on his own in 2017 to form AMFM with Greta Van Fleet as his first client.
Frank has grown AMFM into a team of departments in digital, marketing, creative, social media, and touring, as well as day to day managers. He has since signed Marcus King, St. Paul and the Broken Bones, Houndmouth and All Them Witches to the company.
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