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New Taylor Swift Pop-Up Exhibit Opens At Country Music Hall Of Fame

May 1, 2023/by Lorie Hollabaugh

Photo: Courtesy of the Country Music Hall of Fame and Museum

Ahead of her Nashville stops of “The Eras Tour” this weekend (May 5 – 7), a new pop-up exhibit “Through Taylor Swift’s Eras” has opened at The Country Music Hall of Fame and Museum, featuring a selection of iconic costumes worn by Swift.

Photo: Courtesy of the Country Music Hall of Fame and Museum

The limited-run exhibit includes 10 outfits that represent each of the artist’s 10 albums, from 2006’s Taylor Swift to 2022’s Midnights. The pop-up is part of the museum’s comprehensive gallery experience and is included with general admission. It runs through May 31.

Swift has reinvented herself with each new album through changes in everything from her musical direction to the costuming that defines the eras of her career. Among the items on display from Swift’s wardrobe are the Vivetta faux fur jacket and rhinestone-accented Norma Kamali bikini Swift wore in the 2019 music video for “You Need to Calm Down;” the Marina Toybina-designed circus ringmaster ensemble of a top hat, cane, rhinestone and sequin-embellished jacket, shorts and knee-high, laced LaDuca boots Swift wore to perform “We Are Never Ever Getting Back Together” at the 2012 MTV Europe Music Awards; and the Mandalay multicolored fringe dress and Everybody by B. Z. Moda tall boots Swift wore during the first act of her “Fearless Tour” in 2009-2010.

The museum also updated its display in the third-floor Taylor Swift Education Center with new artifacts representing Swift and her latest studio album, Midnights. These objects will be on view through early summer 2024 and are also accessible with general museum admission.

New items now on display in the Taylor Swift Education Center include the sequin-covered cape, Michael Schmidt Studios bustier and briefs and Stuart Weitzman boots worn by Swift in the 2022 video for “Bejeweled;”; the Taylor GSLJ “Living Jewels” acoustic guitar Swift used to perform “Last Kiss” during her “Speak Now World Tour” (2011-2012) and in the 2022 music video for “Anti-Hero;” and the New York University cap and gown Swift wore when she received an honorary Doctor of Fine Arts degree and delivered the commencement address at the school’s 2022 graduation ceremony.

The Taylor Swift Education Center located within the museum’s galleries is a two-story, 7,500-square-foot space that opened in 2013 and was made possible through a generous donation from Swift to the museum’s capital campaign, which doubled the size of the nonprofit cultural organization. The education center includes classrooms, youth art installations, interactive galleries and learning labs with resources to facilitate distance learning and songwriting programs. In 2022, more than 134,000 people were served through more than 1,100 educational programs offered by the museum—many of which originated in the Taylor Swift Education Center.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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