Gibson Brands has promoted Elizabeth Heidt to Chief Marketing Officer. Heidt will also join Gibson’s worldwide leadership executive team.
A seven-year veteran of Gibson, Heidt spent her early years at Gibson in Entertainment Relations, and was promoted to Vice President of Cultural Influence in 2021. Prior to Gibson, she worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon and AT&T.
As Chief Marketing Officer, Heidt will be responsible for overseeing Gibson Brands’ global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions as well as the Gibson Gives Foundation.
She is a board member of the Gibson Gives Foundation, the philanthropic arm of Gibson whose mission is to support nonprofits in their efforts to advance musicians, youth-focused education, music and wellness initiatives. In the last three years, Gibson Gives has raised over $3.5 million worldwide through its mission. Heidt is also on the Music Advisory Board of the Save The Music Foundation.
“We are excited to elevate and promote Beth to Chief Marketing Officer and a member of the Gibson Leadership Team. Beth has been instrumental in the success that we’ve had over the last five years,” says Cesar Gueikian, President & Interim CEO, Gibson Brands. “She has been a thought partner, leader, and a key player in shaping and implementing our global strategy. She has led our cultural influence team of artist relations and multi-media divisions, and emerged as a critical voice in how we engage with fans around the world and deliver the Gibson experience. As the Chief Marketing Officer, Beth will now lead all our marketing initiatives globally, including all aspects of cultural influence. We all look forward to working with Beth to continue to shape the sound of music.”
“It is a privilege to work with the unparalleled talent of Gibson, from our team and craftspeople to our partners and artists, whose passion and dedication is absolutely awe inspiring,” says Heidt. “It is our mission to connect and better lives through music, to enable and empower all levels of creators with our instruments, products, programs and philanthropy. It is an honor to be a part of shaping the future of music culture for Gibson and for fans worldwide.”
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