Long-time ONErpm employee Casey Childers has been promoted to lead the new Digital Strategy department at the company.
Nashville-based Childers was most recently Senior Project Manager at ONErpm, where she was the central marketing strategist for artists including Chri$tian Gate$, Jordi, PLVTINUM, Taylor Acorn, Elohim and Against the Current. She will report to ONErpm’s Head of US Marketing Jenna LoMonaco.
“Our goal is to be able to provide the help artists need to grow their social footprint in a way that is true and organic to them” states LoMonaco. “With Casey and the Digital Strategy team’s work, we can now provide hands-on help with social growth, engagement, and new forms of revenue. We aim to continue to not only provide transparent and innovative technology to ONErpm’s artists but also focus on true Artist Development by a team of dedicated experts.”
ONErpm has launched the Digital Strategy Department to offer artists a one-on-one social media strategy to guide them on the best ways to amplify their message and obtain new ways to engage with fans and increase monetization. The ONErpm Digital Strategy team ensures artists are reaching their greatest potential, boosting the possibilities to reach fans who are eager to discover and consume new music.
In recent years, music consumption via social platforms such as TikTok, Instagram and YouTube makes up 32% of all music consumption with a billion people now using short-form video platforms around the world, around three times the global audience of DSPs. In 2022, ONErpm executed a trial run for 15 targeted artists in various genres to grow their YouTube revenue based on best practices and artist participation focusing not only on the fan relationships but also forming a direct strategy on how to best use the platforms as a means to generate more revenue. At the end of the 3-month experiment, all artists who completed the program saw a 100% increase in their Youtube revenue.
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