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Blackbird Studio Launches Streaming Platform, Inside Blackbird

May 3, 2023/by Lorie Hollabaugh

Pictured (L-R): Billy Corgan and John McBride. Photo: Matt Bender

Blackbird has launched a new streaming subscription service, Inside Blackbird, featuring a curated selection of exclusive interviews and educational content from the best producers, musicians and engineers in the world.

John and Martina McBride. Photo: Becky Fluke

The new network will take viewers deep inside the process of recording, producing, creating and songwriting as well as live sound and production. Designed with everyone in mind from complete beginners to control room gurus, the service features educational videos and interviews with artists including Billy Corgan, Garth Brooks, Yelawolf, Aly + AJ, Young The Giant, Vince Gill and more, speaking in depth about how they made it and lessons they learned along the way.

The lessons being offered on Inside Blackbird cover a variety of topics across audio engineering, music production, recording, songwriting, mastering and live audio, each taught by a seasoned professional renowned in their field providing unique insights and real-world experience. Among the more than 200+ hours of content offered on Inside Blackbird are “Comping A Vocal” with Grammy-winning producer Nathan Chapman, “EQing the PA” with Paul McCartney’s Front of House Engineer, “Acoustic Guitar 101” with Grammy-winner Bryan Sutton, “Building a Song From Start To Finish” with session player Tom Bukovac, and “The Art of Bringing Up an Idea in a Session” with producer Dann Huff.

“Anyone with an interest or curiosity about music will benefit from Inside Blackbird,” says Blackbird Studio founder John McBride. “Learn more about instruments, gear, plugins, the recording process and live touring from the best in the business. Find out how artists start their careers and what it takes to succeed. If we don’t have the answer, we know someone who does, and that is who you will find at Inside Blackbird.”

The platform will be available to users beginning on May 3 at insideblackbird.com for $15.99 per month and $9.99 per month for students, with further discounts available with an annual subscription. New videos will be added to the platform every week.

Inside Blackbird is also partnering with Save the Music, one of the nation’s largest nonprofits for music education, by donating a portion of each subscription to the organization. Save the Music helps students, schools and communities reach their full potential through the power of making music by advocating for music education, donating instruments and providing support services for teachers.

Blackbird is helmed by John McBride and wife, country star Martina McBride. John opened Blackbird Studio in 2002, and the facility quickly became a favorite of artists, musicians, producers and engineers worldwide including Kings of Leon, Queen, Taylor Swift, Ed Sheeran, Garth Brooks, Buddy Guy, Yelawolf, Alison Krauss, Keith Urban and many more. In 2013, the McBrides opened The Blackbird Academy, dedicated to advancing the quality of recording education through a hands-on, professional training curriculum. Many Blackbird Academy students have gone on to have successful careers in the recording industry and include Grammy winners.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
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