Titans & Nissan Stadium Name SeatGeek As Official Primary Ticketing Partner

The Tennessee Titans and Nissan Stadium are moving on from Ticketmaster and have named SeatGeek as their official primary ticketing partner starting April 1, 2023. The new deal marks SeatGeek’s sixth NFL partnership as its Official Ticketing Partner, starting with the 2023 season. SeatGeek will also power all concerts and other events in Nissan Stadium, excluding any events already on sale prior to April 1.

“We’re in the business of making memories, and live events have an incredible capacity to bring people together and mark those special moments in time,” says Titans Chief Revenue Officer, Adam Nuse. “When looking for a new ticketing partner, we knew we needed a like-minded team that looked beyond the technology of today—a partner that could evolve alongside us, creating innovative products for today’s fans, but also for generations to come. We are confident SeatGeek will provide our fans with a superior live event experience that perfectly exemplifies the spirit of Tennessee.”

Fans entering Nissan Stadium will take advantage of SeatGeek’s mobile app to create the ultimate live event experience. Fans can use SeatGeek’s Deal Score algorithm to browse the best prices for the best tickets. By leaning into SeatGeek’s Rally technology, the Titans aim to improve game-day communication with fans and make stadium entry faster and more convenient with digital scanning to get more fans in seats before kickoff.

As part of the deal, SeatGeek’s backend technology platform, Unify, will help the Titans and venue staff manage their sales and inventory efficiently to deliver a customized live event experience for today’s fans, with SeatGeek’s vertically integrated platform helping the team capture better economics.

“Nashville is an extraordinary city, filled with some of the country’s most passionate sports and music fans, and we’re thrilled to be part of its culture,” says Danielle du Toit, President at SeatGeek. “The Titans and venue staff at Nissan Stadium are looking years into the future, implementing state-of-the-art technology that will impact the live event experience for today’s fans and the fans of tomorrow. With our comprehensive customer database and fan-first features, we’re excited to help the Titans usher in the next generation of football fanatics and concert-goers, exceeding the expectations of fans stepping off Broadway and into the stadium.”

SeatGeek showed remarkable success in 2022, announcing 16 new partnerships with sports organizations and their respective venues, including the Utah Jazz, Baltimore Ravens, NHL’s Florida Panthers and more. The company also recently announced marketplace partnerships with Major League Baseball (MLB) and Paciolan, the largest ticketing company in college athletics, expanding SeatGeek’s reach to new audiences.

This article also appears in MusicRow‘s sister publication, The Sports Credential.