ACM Announces Country Kickoff Event To Lead Into Awards

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The Academy of Country Music has announced its take over of The Star in Frisco, Texas, with three days of live music, country events and celebrations beginning May 9 leading up to the 58th ACM Awards.

The events of ACM Awards Week include the ACM Country Kickoff at The Star, a two-day music and entertainment festival which is open to the public, free to all fans and does not require tickets. The festival will allow fans to get up close and personal with some of country music’s biggest stars and celebrate the ACM Awards’ return to north Texas. A beer garden presented by Coors Light will be on hand, in addition to a VIP space presented by Lucas Oil with a prime view of the stage.

The ACM Country Kickoff will also feature food trucks, photo opps, ACM Awards show merchandise and activations by a host of partners, including ACM Lifting Lives, Amazon Music, Ashley HomeStore, Kendra Scott, Lucchese, North Texas Ford and Visit Frisco. The ACM Kickoff at The Star will be held from 3:00 – 10:00 p.m. CT on both May 9 and 10. A detailed performance schedule for the performance stage, as well as a map of the full festival footprint, will be released in the coming weeks.

“We couldn’t be more thrilled to partner with the Dallas Cowboys and the Jones family to bring the Academy of Country Music Awards back to Texas at their world headquarters,” says Academy of Country Music CEO Damon Whiteside. “This world-class venue, shopping and dining district, and luxury area hotels and resorts made the perfect canvas to build our ACM Awards week bigger and better than ever, on behalf of our artists and industry. Texas has some of the most passionate country music fans in the world, and we can’t wait to bring the party to Frisco!”

“Ford Center at The Star in Frisco is not only the perfect location to house the Academy of Country Music Awards, but our entire campus and The Star Entertainment District will be turned into the ultimate country music celebration that week, and we can’t wait to host all of the wonderful and exciting events that come with it,” says Dallas Cowboys Executive Vice President/Chief Operating Officer Stephen Jones.

Lorie Hollabaugh
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