Rob Dalton Launches Airplay Data Company Spintel, Partners With Mediabase

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Spintel, a new company launched by industry promotion vet Rob Dalton that provides analytical and management tools for visualizing and interpreting airplay data, has entered into a licensing agreement with Mediabase, it was announced today (March 10).

Planning an official launch in the spring, Spintel uses raw airplay data to calculate the best moves in navigating a song up an airplay chart, offering key tools for labels, radio promoters, managers, agents, buyers and more. Standard and Relative song comparisons in the system will offer info comparing the growth trend of a current single to a growth trend of that artist’s previous single, for example.

Initially launched for country and Christian labels, the company plans to rapidly expand into other formats. Mediabase’s licensing agreement with Spintel will allow Mediabase subscribers to use Mediabase data in the Spintel platform.

“We are always looking for initiatives to increase client benefits,” shares President and CEO of Mediabase, Philippe Generali. “Now Mediabase’s unmatched radio airplay data will power Spintel’s analytics platform. The partnership propels understanding of music consumption across geographies and formats.”

“We are very excited to partner with Mediabase, the chart of record and the leading provider of airplay data,” shares Dalton. “With this partnership in place, we are confident that our customers will be getting the most up to date and accurate information possible.”

Dalton has worked for decades in label and indie promotion for Columbia and Epic, Curb/Asylum, and his own independent New Revolution Entertainment, which was awarded the Independent Promotion Company of the Year award during the 2013 and 2016 Country Radio Seminar. Over the course of his career, Dalton has played a vital role promoting over 120 top 10 singles at country radio.

Lorie Hollabaugh
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