The long-running People’s Choice Awards is launching the People’s Choice Country Awards with a live telecast at the Grand Ole Opry. The date for the awards has not yet been announced, but it will reportedly take place in September.
In distinction from some of its competitors, the People’s Choice Country Awards’ winners will be entirely fan-voted. Several honorary awards will be bestowed that night as well.
“We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville,” says Cassandra Tryon, Sr. VP of Live Events, NBCUniversal Television & Streaming. “Country fans are passionate about their music and there’s no better place to host this event than from country music’s biggest stage.”
The People’s Choice Awards, airing annually in December on NBC, has included country categories and performances. Most recently, Music Icon Award-winner Shania Twain performed a four-song medley at the 2022 awards and Carrie Underwood won Country Artist of 2022.
Marking NBC’s re-entry into the country music awards game, this new project follows NBCUniversal’s investment in Opry Entertainment Group alongside Atairos. Den of Thieves is set to produce the two-hour show with Jesse Ignjatovic, Evan Prager, and Barb Bialkowski slated as executive producers.
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