Big Machine Records Adds Jay Cruze As Director, Southeast Promotion & Marketing

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Jay Cruze. Photo: Courtesy of Big Machine Records

Big Machine Label Group has added Jay Cruze as Director, Southeast Promotion & Marketing for their Big Machine Records imprint, effective immediately. Cruze succeeds Jeff Davis, following his retirement last year, and will promote the imprint’s roster consisting of Tim McGraw, Carly Pearce, Midland, Jackson Dean, Danielle Bradbery, The Cadillac Three and more.

“Jeff Davis left some big shoes to fill, but I’m beyond excited to get out and see old friends and make new ones in the Southeast,” shares Cruze. “I’m still pinching myself that I get to work with such a talented group of people and artists at the house Scott Borchetta built. This isn’t a joke, right? I can’t believe I actually get to work here.”

“The only way to replace a legend like Jeff Davis is to sign a superstar like Jay Cruze. Jay’s rich history in promotion and his extensive high-level experience in radio make him the perfect addition to our award-winning Big Machine Records promo squad,” states Big Machine Records’ Senior Vice President, Promotion & Digital Kris Lamb.

An industry veteran, Cruze most recently helped architect and execute the national programming of country platforms for iHeartMedia. He also brings radio and record promotions experience from his time with Average Joe’s Entertainment and Bigger Picture Group.

“Through all of our combined experiences and meeting executives across our industry, I always take note of those certain execs that just seem to have that extra spark and that extra degree of passion,” says BMLG’s Chairman & CEO Scott Borchetta. “Jay has always been one of those for me and I’m thrilled to have him join the Machine!”

Cruze can be reached at [email protected].

Liza Anderson
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