Allison Smith Upped To VP, Promotion At Big Machine/John Varvatos Records

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Allison Smith

Allison Smith has been advanced to VP of Promotion at Big Machine/John Varvatos Records from her position as National Director, Promotion. Her new role will be to continue growing the relationships between rock radio and the imprint’s artist roster of Badflower, Ayron Jones, Starcrawler, The Struts, and Violet Saturn.

Chicago-based Smith joined Big Machine Label Group in 2019, after 13 years with Virgin/Capitol Records as their Midwest Regional Director of Promotion and time at London/Sire and Lava Records.

“Four years ago, I had the opportunity to join the amazing team at Big Machine/John Varvatos Records, and I am thrilled to add VP to my new responsibilities,” says Smith. “Under the amazing leadership of Scott Borchetta, Heather Luke, John Varvatos, and Mike Rittberg, we have become a force in the industry. Being a part of our small but mighty team, developing incredible artists is a privilege and a dream come true.”

“The world of rock music requires a very specialized executive that must know how to maneuver through its unique landscape to achieve success,” shares Borchetta, Big Machine Label Group’s Chairman & CEO. “What Allison Smith and Heather Luke do every day is extraordinary as they know the path that very few others do. It is with great pride that we announce and acknowledge this much deserved recognition of a job being extremely well done.”

“We’re so proud to have Allison step into her new role with us,” says Luke, Big Machine/John Varvatos Records’ General Manager. “She has an excellent track record in developing and breaking new artists. Her passion, hard work, and leadership have been instrumental in building our rock roster here at BMJV.”

Launched in 2017, Big Machine/John Varvatos Records is spearheaded by Borchetta alongside fashion mogul Varvatos.

Caela Griffin
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