MCA Elevates David Friedman & Miranda McDonald Within Promotion Team

MCA Nashville has named David Friedman as the new Vice President of Promotion, and Miranda McDonald has been promoted to Vice President of National Promotion.

The promotions come as Katie Dean, who has led the label’s promotion team since 2015, is leaving to pursue new opportunities after a two-decade career with UMG Nashville.

Friedman brings 25 years of experience in radio promotion to his new role, including his starting major label experience at Capitol Records Nashville and time spent at Arista Nashville and Columbia Nashville. For the past seven years, he has served as VP of National Promotion at UMG Nashville where he worked radio promotion across the full UMG Nashville artist roster. Friedman now leads the MCA Nashville promotion staff and spearheads strategies for its artist roster, which includes Kassi Ashton, Jordan Davis, Vince Gill, Sam Hunt, Kip Moore, Kacey Musgraves, Parker McCollum, Reba McEntire, Catie Offerman, George Strait, Josh Turner and Ya’Boyz.

“Having David move to run MCA’s promo department is one of the easiest decisions I’ve made in a long time,” says UMGN EVP of Promotion Royce Risser. “He has been ready for this position for years, and I have been selfishly keeping him in his former role because I loved having him there. He will be an incredible asset to MCA’s iconic roster, and I have every bit of confidence that he will continue the building success story at MCA Nashville.”

“Like Lynyrd Skynyrd once said, I’m ‘Workin’ For MCA!’” boasts Friedman. “I’m beyond excited to transition within the UMGN family to the MCA promotion team and look forward to working alongside these flamethrowers in breaking new artists and growing the careers of this phenomenal roster. Thank you, Royce, Mike Dungan, and Cindy Mabe, for this amazing opportunity.”

McDonald joined MCA Nashville in 2012 as its Southwest Regional Director following time as a radio regional with Valory Music, and as a radio host and reporter for CMT Radio. She has contributed to the success of a multitude of MCA artists and hit songs. In her new role, McDonald will work alongside Risser on radio initiatives across the label group’s four imprints, including Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville.

“Miranda McDonald has been our secret weapon for years,” adds Risser. “Not gonna be so secret anymore. Her intuitive nature and deep relationships are some of the best I’ve ever seen in radio promotion. She is also a true ‘creative’ and now I will have the ability to utilize her skills for all four of our labels. I am so excited for her to begin ripping it up for UMG Nashville.”

“MCA has been my beloved chosen family for over a decade now,” McDonald shares. “So, to be given the opportunity to not only continue working alongside MCA, but also with my extended family at each of the imprints, their incredible artists, and an entirely new group of partners in radio, is an honor. I am so fortunate to continue to grow my career with the best team in the industry. Answer my calls please.”