Bob Heinemann has joined the Country Music Hall of Fame and Museum as Senior Director of Marketing. In this role, he will oversee the museum’s marketing and digital strategies, including owned and paid media initiatives with a continued focus on the digital space.
Heinemann brings with him over 20 years of music industry experience. For nearly a decade, he led social media and digital marketing strategies at the Disney Music Group in Los Angeles, overseeing a team that worked across Hollywood Records, Walt Disney Records and Disney Music entities. He was also responsible for marketing, promotion and content monetization across video and social media platforms and led digital development for the company across new business sectors, including voice-prompted technology, livestreaming, fitness partnerships and podcasting.
Prior to joining Disney, he managed digital marketing for Atlantic Records and served as Vice President of Digital Marketing for the EMI label group in New York City, which included Astralwerks, Blue Note, Capitol and Virgin Records.
Most recently, Heinemann was Head of Music Partnerships at Kiswe, a livestreaming technology company, where he helped to launch live concerts with Lauv, Queen and The Rolling Stones and forged new partnerships on behalf of the company with Capitol, Mercury Studios, Universal Music Group and Warner Records.
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