PickleJar has expanded the company’s ticketing service to include various fan experiences inside the PickleJar app and on its private, live-streaming channel, PickleJar+, beginning this month.
The unified platform provides a way for venues, event organizers, promoters and individual artists selling tickets to offer a more streamlined, lower cost option combined with one-of-a-kind fan intelligence.
Event organizers will be able to create bundled ticket offerings such as merchandise, food and beverage, parking and gratuity. For events with live streaming on the PickleJar+ Channel, a digital ticket with similar offers can also be created and sold to generate direct-to-fan merch fulfillment. In line with the company’s mission of full transparency, the new service also includes visibility into buyer insights, ticket sales performance and fan demographics across the platform when using PickleJar as their primary ticketing source.
“Ticketing has become a commodity in recent years. The premium service fees charged by many of the top service providers not only negatively impacts the artist’s fans, it had a profound effect on venues and live streaming,” says Jeff James, PickleJar CEO. “In addition to providing a more streamlined and comprehensive ticketing platform, PickleJar Live also provides a unified technology infrastructure for artists, venues and promotors to showcase true fan experiences and learn more about the fans they are catering to.”
Fans can manage their ticket purchases through the PickleJar Live app, engaging with artists on stage and on live streams, Similarly, organizers can utilize their PickleJar Dashboard to better connect with fans and customers by sending in-app notifications, conduct email marketing and unlocking special offers.
PickleJar has recently expanded the use of these new features to venues in Austin, Nashville, and South Florida. Venues currently using PickleJar’s ticketing platform will have complete control and real-time management over their events, including event description, ticket quantity, ticket prices and more.
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