Veteran artist and brand manager Craig Dunn has launched One Spark Entertainment in partnership with mtheory. Additionally, One Spark Entertainment announces the hiring of Nicole Lewis as Management Coordinator.
Dunn has more than 20 years of music industry experience, managing artists and building digital marketing, merchandising, ticketing and fan club campaigns, label operations and revenue development. He continues to leverage his multi-faceted background with multi-Platinum, ACM and CMA award-winning artist and longtime client Sara Evans, as well as the addition of BBR-signed duo Everette.
“The idea behind the name of One Spark Entertainment came to me in the middle of the night as I was unable to sleep, excited about starting the new chapter of leading my own management company. The phrase of ‘it only takes one spark to start a fire’ popped into my head and just wouldn’t leave, no matter how many other ideas I considered,” Dunn explains. “It just takes one spark of imagination or an idea to start a fire. I’m excited to bring my years of artist management, digital, event management, merchandise, road experience, and revenue generation across music, touring, TV and literary to One Spark Entertainment as we service the current roster and grow the company strategically, partnering with multi-talented artists that share the same creative passion and drive to create, innovate and grow as a team to reach the next level of success. Having known and previously worked with most of the senior team at mtheory, I’m thrilled to call them partners and bring their expertise and creative thinking to the roster.”
“The senior Nashville team at mtheory have known Craig for more than a decade and could not be more excited to be part of his new venture,” shares mtheory CEO, Cameo Carlson. “His forward-thinking approach to management and spirit of teamwork are exactly what we look for in our manager partnerships. Being able to add strategy and marketing resources to the incomparable Sara Evans and up-and-coming superstars Everette is just icing on the cake!”
Prior to One Spark Entertainment, Dunn was Vice President at Collective Artist Management beginning in 2012 before serving as Senior Vice President at digital marketing & merchandise company Music City Networks. There, he gained experience working with clients including Lady A, Eric Church, Dierks Bentley, Little Big Town, Brad Paisley, Kelly Clarkson, Kenny Chesney, Toby Keith, Rascal Flatts, and more. During his tenure, he oversaw the artists’ digital marketing, websites, fan clubs and fan-focused events. He also launched a ticketing division to help facilitate the growing need for presale and VIP ticketing for the firm’s client roster.
For more information, visit onesparkent.com.
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