BBR Music Group Expands Digital Department With Three New Hires

Pictured (L-R): Britt Epley, Ainsley Barry and Aaron Wilder. Photos: Jessica Crans

BBR Music Group has expanded its digital department with the additions of Britt Epley to Sr. Manager of Digital Advertising, Ainsley Barry to Manager of Digital Marketing and Aaron Wilder to YouTube Manager.

In her new role, Epley is responsible for executing paid digital campaigns while collaborating with the digital marketing teams on digital advertising solutions. She comes to the label from UMG Nashville, where she directed digital campaigns for Kacey Musgraves, Carrie Underwood and more. Prior to that, Epley was a Digital Channel Manager at Weller Media Agency, overseeing digital strategy and social media management for artists like Kate Yeager, Donovan Woods and Republic Records. Reporting to Elise Stawarz, Sr. Director of Digital Marketing, Epley can be reached at britt.epley@bmg.com.

Barry will handle the strategic digital initiatives for BBR’s roster in her new role. Coming to the label from Black River Entertainment, she gained experience in the Copyright and Licensing department before being promoted to Social Media Coordinator. She reports to Marissa Messer, Director of Digital Marketing, and can be reached at ainsley.barry@bmg.com.

Wilder will work directly with the YouTube Nashville office in his new position to lead and advise the label’s roster of artists in utilizing YouTube to its fullest potential, advising on video strategy, YouTube Shorts and more. He comes to BBR from the Integrity Music label, where he managed streaming efforts and the day-to-day relationship between the label, artists and DSP staff, as well as curating their playlist brand. Prior to that, he worked at Sony Music Publishing with their Global Copyright Admin department. Reporting to Kailyn Arcury, Senior Manager, YouTube, Wilder can be reached at aaron.wilder@bmg.com.