• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

ThinkSwell Adds Four To Marketing Staff, Elevates One

October 14, 2022/by Lydia Farthing

Nashville-based marketing agency Thinkswell has announced a handful of changes to its staff, including the addition of James Crowley as Head of Strategy, Jenni Hand as Head of Operations, Katie Sulzner as Digital Marketing Manager and Nicole Marchesi as Digital Marketing Manager. The company has also elevated Michael Adcock to Art Director.

“I’m beyond proud of the growth that we’ve seen as an agency over the last 8 years and specifically the past 12 months,” says CEO Tim Gerst. “The most important part of any agency is the team. This team that we’ve put together really exemplifies the mission of our company. I’m excited to continue growing alongside these talented hires and bring even more people and clients into our family here at Thinkswell.”

Crowley has strategized large-scale brand partnerships and integration campaigns for Carrie Underwood, Kelsea Ballerini, Black Eyed Peas, One Republic, Pitbull and more. Before joining Thinkswell, he worked at FlyteVu and Outback Presents. As Head of Strategy at Thinkswell, Crowley will build comprehensive digital advertising strategy and social media strategy for clients, including Premier Productions, NewBeauty, Sand Mountain Amphitheater, Walmart, talkshoplive and more.

Hand came into the industry with a background in corporate marketing and a passion for country music. As Head of Operations, she manages campaigns, organizational structure. Hand led livestream initiatives for the ACM during the pandemic, managed advertising budgets for its 2021 ACM Awards promotion, created and executed social and digital marketing around the award show, and helped ACM Awards break records with more than 9.7 billion impressions on socials and more. She currently leads social media strategy for Kevin Costner, St. Jude Children’s Research Hospital, Country Radio Seminar, Stephanie Quayle and others.

Sulzner comes to Thinkswell with a background in marketing strategy. She previously served as Director of Strategy at Secure Agent Marketing and now, at Thinkswell, focuses on creating high level strategic campaigns for Thinkswell clients. Daily, she delivers social content and initiatives to clients such as Mitch Rossell, Israel & New Breed, Two Rivers Ford, Sand Mountain Amphitheater and more.

Before joining the Thinkswell team this year, Marchesi was a Digital Coordinator at Collective Artist Management following an internship at ACM, where she honed her love for working with established and emerging artists. As Digital Marketing Manager for Thinkswell, she executes marketing campaigns and creates video and graphic design content for clients, including Randy Houser, Caroline Jones, American Highway Reserve, St. Jude Children’s Research Hospital, and Stephanie Quayle.

Adcock has been with Thinkswell since the company was founded in 2014, previously serving as its Graphic Designer. As Art Director, he oversees all creative direction and brand development for Thinkswell. Adcock graduated from Full Sail University with a Bachelor of Science in Graphic Design. He has applied these skills across the entertainment and corporate industries, having designed visual content for Usher, Scott Hamilton, Randy Houser, Chris Young, Brad Paisley, I Believe In Nashville and more.

  • Author
  • Recent Posts
Lydia Farthing
Follow me
Lydia Farthing
As Staff Writer and Content Manager, Lydia Farthing helps to generate online content for MusicRow as well as for MusicRow’s annual print issues. As a Nashville local, Lydia has spent her life immersed in the music industry. Prior to MusicRow, she spent time working closely with Provident Music Group's publishing division as well as Aristo Media's digital sector. Lydia graduated from the Music Business program at Middle Tennessee State University in December of 2020.
Lydia Farthing
Follow me
Latest posts by Lydia Farthing (see all)
  • Nate Smith Nabs First Chart-Topper With Debut Single, ‘Whiskey On You’ - January 30, 2023
  • Ross Copperman Makes His Way Into The Top Five On MusicRow Top Songwriter Chart - January 30, 2023
  • Weekly Register: Hardy Makes Massive Debuts On Country Albums & Songs Charts - January 30, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2022/10/ThinkSwell.jpg 768 1366 Lydia Farthing https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lydia Farthing2022-10-14 11:18:202022-10-14 11:18:20ThinkSwell Adds Four To Marketing Staff, Elevates One

RECENT NEWS

  • Zach Bryan Advances On MusicRow Top Songwriter Chart May 30, 2023
  • Songwriting With Soldiers Is Allowing Veterans To Find Their Voice [Interview] May 30, 2023
  • Industry Ink: Luke Bryan, Chase Matthew, Brent Mason, More May 30, 2023
  • Reba McEntire, Ronnie Dunn, More Honor The Songs Of Bill & Gloria Gaither May 30, 2023
  • Old Dominion Readies Eight-Song Project, ‘Memory Lane’ May 30, 2023
  • Makayla Lynn Signs With Dreamlined Entertainment Group & Wrensong Entertainment May 30, 2023
  • Scotty McCreery To Be Inducted Into North Carolina Music Hall Of Fame May 30, 2023
  • Morgan Wallen & Ryl Tea Debut First Flavor, Ryl Sweet Tea May 30, 2023
  • Seaforth Parts Ways With Sony Music Nashville May 30, 2023
  • Hannah Dasher Gets Real On New Album, ‘The Other Damn Half’ May 30, 2023
  • Toby Keith Celebrates The Red, White & Blue With New UMG EP May 26, 2023
  • On The Row: Jenna Paulette Takes Us Back To Her Roots May 26, 2023
  • John Anderson Makes Headlining Debut At The Ryman May 26, 2023
  • Cooper Alan Announces Fall Canadian Tour May 26, 2023
  • Avery King Opens New PR Firm, King Publicity May 26, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top