ThinkSwell Adds Four To Marketing Staff, Elevates One

Nashville-based marketing agency Thinkswell has announced a handful of changes to its staff, including the addition of James Crowley as Head of Strategy, Jenni Hand as Head of Operations, Katie Sulzner as Digital Marketing Manager and Nicole Marchesi as Digital Marketing Manager. The company has also elevated Michael Adcock to Art Director.

“I’m beyond proud of the growth that we’ve seen as an agency over the last 8 years and specifically the past 12 months,” says CEO Tim Gerst. “The most important part of any agency is the team. This team that we’ve put together really exemplifies the mission of our company. I’m excited to continue growing alongside these talented hires and bring even more people and clients into our family here at Thinkswell.”

Crowley has strategized large-scale brand partnerships and integration campaigns for Carrie Underwood, Kelsea Ballerini, Black Eyed Peas, One Republic, Pitbull and more. Before joining Thinkswell, he worked at FlyteVu and Outback Presents. As Head of Strategy at Thinkswell, Crowley will build comprehensive digital advertising strategy and social media strategy for clients, including Premier Productions, NewBeauty, Sand Mountain Amphitheater, Walmart, talkshoplive and more.

Hand came into the industry with a background in corporate marketing and a passion for country music. As Head of Operations, she manages campaigns, organizational structure. Hand led livestream initiatives for the ACM during the pandemic, managed advertising budgets for its 2021 ACM Awards promotion, created and executed social and digital marketing around the award show, and helped ACM Awards break records with more than 9.7 billion impressions on socials and more. She currently leads social media strategy for Kevin Costner, St. Jude Children’s Research Hospital, Country Radio Seminar, Stephanie Quayle and others.

Sulzner comes to Thinkswell with a background in marketing strategy. She previously served as Director of Strategy at Secure Agent Marketing and now, at Thinkswell, focuses on creating high level strategic campaigns for Thinkswell clients. Daily, she delivers social content and initiatives to clients such as Mitch Rossell, Israel & New Breed, Two Rivers Ford, Sand Mountain Amphitheater and more.

Before joining the Thinkswell team this year, Marchesi was a Digital Coordinator at Collective Artist Management following an internship at ACM, where she honed her love for working with established and emerging artists. As Digital Marketing Manager for Thinkswell, she executes marketing campaigns and creates video and graphic design content for clients, including Randy Houser, Caroline Jones, American Highway Reserve, St. Jude Children’s Research Hospital, and Stephanie Quayle.

Adcock has been with Thinkswell since the company was founded in 2014, previously serving as its Graphic Designer. As Art Director, he oversees all creative direction and brand development for Thinkswell. Adcock graduated from Full Sail University with a Bachelor of Science in Graphic Design. He has applied these skills across the entertainment and corporate industries, having designed visual content for Usher, Scott Hamilton, Randy Houser, Chris Young, Brad Paisley, I Believe In Nashville and more.