ONErpm has unveiled its new proprietary Marketing Campaign Management System, Amplifier, which provides on-demand information and transparency regarding creator’s marketing campaigns and associated costs being executed by ONErpm’s marketing and promotional teams around the world.
Using Amplifier, artists can see which initiatives their ONErpm marketing teams are executing, and ONErpm, in turn, can also assign artists tasks that they access within their dashboard, ensuring all parties are on the same page as they work collaboratively.
Amplifier also provides artists and label partners full access to detailed statistics in real time on how promotional initiatives are impacting their streaming numbers daily. This unprecedented access, combined with detailed business intelligence data in real time, gives creators the autonomy to better manage and understand their day-to-day marketing needs, build on current campaigns, and improve future launch strategies. With Amplifier, ONErpm hopes to set a new industry standard for ethics in transparency and accountability when it comes to marketing and holding labels and service providers accountable.
“We believe that transparency is one of the keys to an artist’s success,” states CEO Emmanuel Zunz. “Information is power, and while initially Amplifier helped our teams better manage their workflow, this new iteration is much more robust and results oriented as it allows us to better collaborate with our clients, while giving them powerful insights on the work we do here at ONErpm, and the corresponding impact on their business.”
Amplifier is also available to ONErpm’s many DIY artists in a simplified form with 29 specific tasks designed for a step-by-step approach. Since the beta launch of Amplifier, over 35,000 DIY campaigns have been created and completed, showing that DIY releases on Amplifier outperformed those without by 129% on average in terms of streams during the month of September. Future versions of Amplifier for the DIY tier will incorporate AI and Machine Learning to deliver a more bespoke experience.
In 2020, ONErpm created the first version of its Content Management System and has since executed over 35,000 campaigns on behalf of artists and labels worldwide.
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