Luke Bryan & Fendt Collaborate On Limited-Edition Popcorn To Support FFA

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Luke Bryan

Luke Bryan and AGCO Corporation, a leader in agricultural machinery and precision ag technology, are rolling out Fendt & Luke Bryan’s Boldly Grown Popcorn. The limited-edition snack, made with the help of a few farmer friends from Merritt Pop Co., will be available beginning Aug. 25.

Available in Bold Butter and Chart Toppin’ Churro flavors, Boldly Grown Popcorn will be available for sale exclusively on BoldlyGrownGoods.com while supplies last. Fendt will donate $25,000 from the popcorn sales to the National FFA Organization, which prepares members for leadership and careers in the science, business, and technology of agriculture.

Fendt is an official sponsor of Luke Bryan’s annual “Farm Tour” and, in 2021, Fendt and Bryan produced “Rise Before Sunrise,” a digital video series featuring more than 20 mini-episodes that provided a glimpse into Bryan’s mind while he plowed his Tennessee farm field using his Fendt 724 Vario tractor.

“AGCO’s relationship with Luke Bryan and his Farm Tour really highlights the passion we share for putting farmers first,” notes Eric Hansotia, AGCO Chairman, President, and CEO. “AGCO is a strong supporter of FFA’s educational mission, and many of our employees–including myself–grew up in the organization. This is a fun opportunity for AGCO, Luke, and his fans to help FFA prepare tomorrow’s farming leaders.”

“I’ve sung about farming my entire career, so having the chance to work with Fendt to grow my favorite snack for my fans is pretty special,” Bryan adds. “The strength, agility, precision, reliability, function, and comfort of my Fendt 724 Vario gives me the same confidence in the cab that I feel when I’m performing on the biggest stages. Hands down, it’s the perfect tractor for the job.”

Lorie Hollabaugh
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