Brad Turcotte Exits UMG Nashville, Joins 615 Leverage + Strategy As Partner

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Brad Turcotte. Photo: Daniel C. White

Music industry veteran Brad Turcotte has joined 615 Leverage + Strategy as Partner, it was announced Monday morning (Aug. 1).

Turcotte comes to 615 Leverage + Strategy having most recently served as VP of Marketing for Universal Music Group Nashville. There he worked with artists such as Luke Bryan, Carrie Underwood, and Eric Church. Prior to UMG, Turcotte spent time as Head of International for the Big Machine Label Group, as well as EVP at Music World Entertainment. Previously, Turcotte founded and sold his own record label, Compadre Records, with a roster including Hayes Carll, Billy Joe Shaver, James McMurtry and Townes Van Zandt.

615 Leverage + Strategy was founded by industry veterans John Zarling and Jackie Campbell Seaton in 2019. The boutique firm focuses on marketing strategy, brand integration, event curation, project management as well as artist relations. 615 Leverage + Strategy’s client list includes artists, record labels, management firms, and festivals. Additionally, 615 Leverage + Strategy provides consultation services for general market companies desiring to reach the country music and lifestyle audiences.

“After working at record labels for 25 consecutive years, I’m looking forward to starting a new journey and especially grateful to my long-time friends Jackie and John for inviting me to join their agency,” shares Turcotte. “I have long admired their creative initiatives, so it’s exciting to think about the amazing things we will accomplish together.”

“We are excited to welcome Brad as a partner in our business. His previous career successes in international marketing and brand partnerships will be invaluable to our existing clients as well as the new business and relationships he is bringing with him,” Zarling and Seaton jointly state. “On top of that, he’s a pragmatic thinker who brings a law degree and years of successfully executing complex artist and brand campaigns.”

Turcotte can be reached at brad@615leverage.com or via 615-491-4870.

LB Cantrell
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