Opry Entertainment Group has entered a multi-year partnership with Mid-South Ford Dealers, who will serve as the exclusive automotive partner of the Grand Ole Opry and Ryman Auditorium.
The partnership will add a new Ford Lounge experience at both venues, providing more amenities and exclusive offerings for visitors to enjoy. A brand-new outdoor lounge space will be constructed at the Opry House to give guests a new space to enjoy prior to live events that is steps away from the main entrance.
The sponsorship will also create the first-ever Opry Community Day, inspired by the annual Ryman Community Day, which will give Tennessee residents the opportunity to experience the Opry’s backstage tour free of charge in September. Mid-South Ford Dealers will also support the current “Opry Loves the 90s” campaign, Opry CMA Fest Plaza Party, and Ryman Community Day.
“We know there is a large affinity for live music experiences, and especially country music, among Ford owners,” notes Mark Fioravanti, President of Ryman Hospitality Properties. “This partnership is a natural fit that will continue elevating the guest experience at our iconic Nashville venues. We look forward to creating even more moments for fans to experience the Opry and the Ryman in different ways through this new partnership.”
“As an automaker focused on building legends, Ford is excited to partner with Opry Entertainment Group,” adds Greg Houston, Regional Manager of the Memphis Region, Ford Motor Company. “We’re invested in Tennessee, which is why we feel a natural connection to the values and spirit of these two institutions of music. The Mid-South Ford Dealers are ready to show music fans what it means to be Built Ford Proud.”
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