Endurance Music Group Expands Staff With Two New Additions

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Tony Lemonis & Alannah Schwartz

Endurance Music Group has expanded its creative team and its administration division with two new staffers, Tony Lemonis and Alannah Schwartz.

As a Senior Data Analyst, Lemonis will play a critical role in royalty and catalog data analysis and management, and will also assist with new acquisitions.

Lemonis comes to Endurance with nearly a decade of experience in research and data analysis and holds bachelor’s and master’s degrees in social science. He has an extensive background in both the finance and media industries, and has contributed analyses to top podcasts, radio programming, bestselling books, and award-winning documentaries.

“Tony’s unique skill set is exactly what we need to leverage the ever-increasing volume of data generated by our growing catalog of assets and to make EMG even more competitive in catalog acquisition negotiations,” shares EMG Senior Vice President Mark Ahlberg. “We’re excited to welcome him to the team!”

In her role as a Catalog Manager, Schwartz will work with the EMG creative team to provide administrative assistance, as well as marketing and promotional support for the roster of songwriters and artists.

Schwartz graduated from Belmont University’s Curb College Music Business program this year. She previously worked as Licensing Coordinator at Me Gusta Music, handling both publishing licensing and label administration for a variety of clients. She is an active member of AIMP and SOLID,  where she serves on the Ambassadorship Committee. 

EMG President Michael Martin adds, “Alannah’s experience in publishing, licensing, and administration will be a great asset to the EMG creative team. Her skills will provide key support to our staff and roster of songwriters, and we look forward to her impact and growth at EMG.”

Lorie Hollabaugh
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