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Alexander Ludwig Reminisces About ‘Highway 99’ On Upcoming Album

June 3, 2022/by Lorie Hollabaugh

Alexander Ludwig. Photo: Daniel Delgado Jr.

Alexander Ludwig will drop his new full-length debut album, Highway 99, on Aug. 26 via BBR Music Group/BMG. To celebrate the album announcement, Ludwig has released the summer-ready first single from the LP, “Faded On Me,” today (June 3).

Packed with 16 tracks of universal stories about small towns, wild nights, broken hearts, and big dreams, the album is the follow-up to his 2021 self-titled EP and career-launching 2020 single “Let Me Be Your Whiskey.” The project was produced by Kurt Allison and Tully Kennedy, longtime members of Jason Aldean‘s band. Other album collaborators include David Lee Murphy and Michael Dulaney.

A songwriter since the age of 12, Ludwig grew up in Vancouver, Canada. Every weekend, he’d venture into the Canadian backcountry with his family, making the trip up Highway 99 to his family’s cabin on Whistler Mountain.

“If my album could be summed up in a song it would be ‘Faded On Me,’” Ludwig explains. “The song spoke to me so much. As a kid, my parents taught me to roll with the punches, and this song is all about that. Taking whatever life throws your way and throwing it right back.”

In addition to working on new music, the well-rounded entertainer stars in the STARZ TV series  Heels, which is currently in production on its second season. Most recently, Ludwig can be seen in STX’s college sports drama National Champions, as well as the drama film Heart of Champions. He’s also set to star in Guy Ritchie’s The Interpreter for MGM and Amazon.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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