Brad Paisley Makes It A Double With Launch Of Second American Highway Bourbon Blend
Brad Paisley
Brad Paisley is launching his second batch of premium bourbon this spring, American Highway Reserve Route 2.
The brand is the latest release from his bourbon line which is sourced from locations throughout the US. Paisley’s American Highway Reserve Route 2 features aged notes of charred oak and leather combined with a scent of baked apple and almond, and hints of toffee and cinnamon taste.
“Bourbon is like a song: the more life it has lived on its journey, the deeper the story, the richer it becomes,” Paisley explains. “This second batch has seen more miles. I think you will be surprised at the unique character a different journey created.”
In partnership with Bardstown Bourbon Company, Paisley touches every aspect of the product from the selection of barrels, the aging and ultimately the final blend, working closely with VP of New Product Development, Dan Callaway.
“He’s more than a casual consumer–he really understands whiskey so he’s made a great partner in this endeavor. It’s been a fun journey so far and we’re excited to see where the next Route takes us,” adds Callaway.
American Highway Route 2 is 98 proof and offered at an SRP of $99.99. Roughly 10,000 cases will be available in 20 markets across the U.S., and online through Seelbachs.com.
