Essential Broadcast Media Promotes Four

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Pictured (clockwise): Joseph Conner, Janet Buck, Rachel Heatherly, Ashley Gaskin. Photos: Jon-Paul Bruno

Essential Broadcast Media (EBM) has announced the elevations of four staff members.

Of the promotions, Joseph Conner transitions from Senior Publicist to Senior Director, Janet Buck moves from Publicist to Public Relations Director, Ashley Gaskin goes from Jr. Publicist to Publicist, and Rachel Heatherly transitions from Coordinator to Publicist.

“The care and precision this team takes when executing our individual clients’ media strategies is so thoughtful and intentional, they impress every single day,” shares EBM founder and publicist, Ebie McFarland. “It’s an honor to represent the talent on our roster and to get to do so alongside a group of professionals this passionate is truly the dream.”

Among the award-winning artists on EBM’s roster are George Strait, Kenny Chesney, Eric Church, Darius Rucker, Ashley McBryde, Caitlyn Smith, Whiskey Myers, Ryman Hospitality, and Hootie & the Blowfish. Recently, EBM has expanded its roster to include reigning ACM Entertainer of the Year Miranda Lambert and Billboard’s Top Country Artist of 2021, Morgan Wallen.

Additionally, EBM represents comedians Sebastian Maniscalco, Taylor Tomlinson and Dusty Slay, as well as rock/pop acts KALEO and Michael Franti. The firm also oversees PR efforts for non-profit Diversify The Stage, founded in the spring of 2020 by Noelle Scaggs, co-lead vocalist of alt-pop band Fitz And The Tantrums, with a focus on transforming the concert, events and touring industries to increase more diverse representation.

McFarland adds, “We are humbled by the opportunity to work with some of the greatest storytellers of our generation. After two years of reimagining how our business can work more efficiently, it’s important to recognize the talented individuals who fuel the PR machine behind the execution of our client’s visions. To Joseph, Janet, Ashley and Rachel: thank you for believing in the work, the music and the power of PR.”

Congratulate Conner at joseph@ebmediapr.com, Buck at janet@ebmediapr.com, Gaskin at ashley@ebmediapr.com, and Heatherly at rachel@ebmediapr.com.

LB Cantrell
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