Ty Herndon Inks Multi-Project Deal With Pivotal Moments Media [Exclusive]

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Pictired (L-R, front row): Ty Herndon; )L-R, back row): Steve Dady of Sunset Blvd Studios, Herndon’s long-time lead guitarist and producer, Erik Halbig, Fusion Entertainment Company’s Amy Aylward, and Pivotal Moments Media Director of Nashville, Tamara Alan. Photo: Courtesy of AristoPR

Multi-Platinum recording artist Ty Herndon has partnered with Pivotal Moments Media (PMM) for his next three projects, including his upcoming album, Jacob, set to be released this spring.

In addition to the new album, Herndon will host a new, ten-episode podcast called Soundboard on the PMM platform channel Resilience, featuring conversations with high-profile artists discussing their wins and struggles in their mental fitness journeys. The series is designed to mirror the themes of Herndon’s new album and will be released alongside the album in late spring.

“My new album has been more than a year in the making, and it’s my most personal and revealing to date. It will take listeners on the journey of my life—the ups, the downs, the struggles, the triumphs—and I hope, help others talk about the hard stuff, the stuff that can make or break us,” shares Herndon. “We all have an opportunity to change our ending, and that’s what this album is about.”

Pivotal Moments Media is a newly formed global entertainment and education brand. Aiming to strengthen mental fitness by creating, distributing, and promoting entertainment and education programs, PPM serves to inspire and motivate people to become mentally fit, overcome adversity, and lead fulfilling lives.

“We are thrilled to welcome Ty’s voice to the power of Pivotal Moments Media and the work we are doing to bring conversations about mental health and well-being to the mainstream,” says Bob Morgan, founder, and CEO of PMM. “Ty’s journey is a unique one that deserves to be heard and shared, and I know it will resonate with people from all walks of life who struggle with mental health, addiction, and the common trials and tribulations that stand in the way of happiness and healthiness. He has a lot to share, and we are proud to partner with him to do it.”

Herndon burst onto the country scene and made his chart debut in 1995 with “What Mattered Most,” which became his first No. 1 song and garnered MusicRow Magazine’s Song of the Year award. His first album, of the same name, debuted on the Billboard Top Country Albums chart and had the biggest first-week shipment in the history of Epic Records Nashville. Between 1995 and 2002, Herndon charted 17 singles, including his three No. 1s and numerous top 10 hits.

In 2014, Herndon became one of the first major country artists to publicly come out as gay. Shortly after, he made history when he hosted a first-of-its-kind country music event, The Concert for Love and Acceptance, now an annual event that provides a stage for LGBTQ and allied artists. In 2020, he created the Foundation For Love & Acceptance to further his work on behalf of LGBTQ acceptance.

Lydia Farthing
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