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TikTok Launches Its Own Music Marketing & Distribution Service

March 9, 2022/in Uncategorized /by Lydia Farthing

TikTok has launched its own music marketing and distribution service, SoundOn. Designed to empower new and undiscovered artists, the all-in-one platform also aims to help them build their careers and get their music heard worldwide.

Artists involved can now upload their music directly to TikTok and begin earning royalties when that music is used. SoundOn pays out 100% royalties to music creators in the first year and 90% after that. The platform also provides an array of tools and support for creators, including audience insight and development, expert advice from a dedicated artist team, access to TikTok’s song tab where music is linked on profile pages, and promotional support through creator marketing.

The new platform can also distribute to other music platforms. As a result, fans loyalty transcends TikTok and helps artists build audiences on other streaming services and DSPs.

“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist,” shares Ole Obermann, Global Head of Music at TikTok. “We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”

SoundOn is now fully open in the US, UK, Brazil and Indonesia, with stars such as Muni Long and Games We Play in the US, and Abby Roberts and Chloe Adams in the UK, among the first to sign up.

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Lydia Farthing
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Lydia Farthing
As Staff Writer and Content Manager, Lydia Farthing helps to generate online content for MusicRow as well as for MusicRow’s annual print issues. As a Nashville local, Lydia has spent her life immersed in the music industry. Prior to MusicRow, she spent time working closely with Provident Music Group's publishing division as well as Aristo Media's digital sector. Lydia graduated from the Music Business program at Middle Tennessee State University in December of 2020.
Lydia Farthing
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https://musicrow.com/wp-content/uploads/2020/11/TikTokLogo3-e1607969235112.jpg 500 647 Lydia Farthing https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lydia Farthing2022-03-09 11:05:262022-03-09 11:05:26TikTok Launches Its Own Music Marketing & Distribution Service

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