TikTok Launches Its Own Music Marketing & Distribution Service

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TikTok has launched its own music marketing and distribution service, SoundOn. Designed to empower new and undiscovered artists, the all-in-one platform also aims to help them build their careers and get their music heard worldwide.

Artists involved can now upload their music directly to TikTok and begin earning royalties when that music is used. SoundOn pays out 100% royalties to music creators in the first year and 90% after that. The platform also provides an array of tools and support for creators, including audience insight and development, expert advice from a dedicated artist team, access to TikTok’s song tab where music is linked on profile pages, and promotional support through creator marketing.

The new platform can also distribute to other music platforms. As a result, fans loyalty transcends TikTok and helps artists build audiences on other streaming services and DSPs.

“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist,” shares Ole Obermann, Global Head of Music at TikTok. “We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”

SoundOn is now fully open in the US, UK, Brazil and Indonesia, with stars such as Muni Long and Games We Play in the US, and Abby Roberts and Chloe Adams in the UK, among the first to sign up.

Lydia Farthing
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