Kelsea Ballerini Named New Face Of Covergirl

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Kelsea Ballerini

Kelsea Ballerini has been tapped as the newest face of Covergirl cosmetics.

Ballerini will be the face of a yet-to-be-announced collection from Covergirl out this spring, and has signed on in a multi-year partnership with the brand.

“I’ve been a fan of Covergirl for as long as I can remember. I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl,” Ballerini recalls. “Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with Covergirl, and I can’t wait to share more about my favorite products from the brand.”

Originally from Knoxville, Tennessee, Ballerini began writing songs as a child and released her first studio album in 2015. She has since gone on to have major chart-topping success with seven No. 1s at country radio; 25 Gold and Platinum certifications; multiple Grammy nominations and ACM and CMA awards, (including most recently two CMA Awards in 2021;) and more than four billion total streams.

“We are thrilled to welcome Kelsea Ballerini into the Covergirl family,” says Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to Covergirl. “She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity. Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at Covergirl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up Covergirls who share the same passion for accessibility, inclusivity and individuality.”

Lorie Hollabaugh
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