The Oriel Company Expands To Nashville, Taps Charlotte Burke Bass To Lead Office

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Charlotte Burke Bass. Photo: Katie Kauss

Integrated communications firm The Oriel Company has announced the opening of a new office in Nashville.

Planting roots in Music City for the first time, the company has tapped Charlotte Burke Bass as Vice President of Operations Nashville. She will not only run the Nashville office, but will also oversee a staff and lead multi-faceted media campaigns for the roster that includes country clients such as Kelsea Ballerini and Old Dominion.

Founded in 2020 by Carleen Donovan, Chloe Walsh and Jen Appel, The Oriel Company has additional offices in New York and Los Angeles.

Burke Bass’s 15-year career includes communications experience in music, television, film, sports and tech. She joins The Oriel Company from Beeline Agency, a public relations and strategic communications firm she founded in 2020. Prior to founding the Beeline Agency, Burke Bass spent over five years at Big Machine Label Group as the Director of Communications.

Regarding the news, Donovan says, “It was a natural progression for The Oriel to find our own home in Nashville, and there is no better leader on the ground for that home than Charlotte, whose work I’ve admired from afar. She’s strategic, smart, and relentless in terms of passion, vision, and execution. With her background in music, television, film and the arts, she is a welcome addition to our multi-faceted team.”

“The Oriel has raised the bar when it comes to media relations and integrated publicity campaigns. Carleen, Chloe and Jen have reimagined the scope of PR, and achieved well-earned success at every turn,” adds Burke Bass. “This presented the perfect opportunity to join forces and make a major impact in Nashville and beyond. I’m honored to now be a part of this incredible company.”

Reach Burke Bass at charlotte@theoriel.co.

Additionally, The Oriel Company announced that they are now representing Stagecoach, California’s world-renowned country music festival, presented by West Coast power promoters Goldenvoice. Stagecoach joins other AEG/Goldenvoice properties Firefly, Head In The Clouds and This Ain’t No Picnic on The Oriel’s roster of entertainment clients.

LB Cantrell
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