Sonos Radio Renews Country Focus With New Stations, Exclusive Programming

Sonos Radio has built on its country portfolio of programming with the addition of new stations, a new podcast hosted by Margo Price, and Dolly Parton’s Songteller Radio, which will now be available to all Sonos owners worldwide, including a new exclusive episode on Parton’s new novel and album, Run, Rose, Run.

Building on the success of its Hot Country station, Sonos has also revamped Nashville Now as the place for the newest music in mainstream country. The company is also launching new stations: Modern Roots, Classic Country and Country Forever. Available free to all customers globally, the new programming gives fans even more ways to discover the music and content they love. Beginning with Thomas Rhett’s new album, Where We Started, due out in April, Nashville Now will have a new feature, “Nashville Now Headliner,” to spotlight superstar artists with new projects.

Dolly Parton’s own station, Songteller Radio, where she shares music that she personally enjoys and has inspired her, is moving to Sonos Radio’s free tier, having previously been available exclusively on the paid Sonos Radio HD platform. The original station continuously evolves with Parton’s hits, favorite artists, and commentary on songs and moments from her career. In early March, Sonos Radio will release a new show, “Run, Rose, Run,” that provides background on the global superstar’s new album and book of the same name, out March 4 and March 7 respectively.

“Songteller Radio continues on Sonos, and I have created an exclusive radio special focused on my new novel and album Run, Rose, Run,” Parton says. “Storytelling is central to almost everything I do, and I am happy that Sonos owners around the world will continue to be a part of this journey with me!”

Launching this spring, the new podcast with Margo Price, Runaway Horses, will offer unique access through the artists, thinkers and performers that are reshaping music and culture today. Free-flowing conversations will be guided by playing old records, new music, telling stories and breaking borders for how we talk about music, and listen. Runaway Horses will be distributed across all podcast platforms and will be featured on Modern Roots on Sonos.

“As a listener, I’m appreciative that Sonos Radio is giving me an outlet to support artists that I deeply admire,” shares Price. “I’m excited to bring listeners a unique experience through many genres from all perspectives. We’ll study the art of songwriting, storytelling and rule breaking in country music and beyond as we channel our minds and hearts to a new way of listening.”

“The continued, rapid growth of Sonos Radio has allowed us to take a deeper dive into some of our listeners’ favorite genres, and country music clearly sits as a top priority” adds Joe Dawson, Head of Programming on Sonos Radio. “Our work with a team of Nashville-based, expert curators allows us to bring a full array of the sounds that country fans love – from what’s new to all of the classics. We couldn’t be happier to partner with this selection of artists that are legends, and legends in the making, to deliver this new offering on our platform.”