Rusty Harmon Launches New Label Services Company, Vere Music
Rusty Harmon
Industry veteran Rusty Harmon has launched a new Nashville-based label services company, Vere Music.
In addition to traditional label services, Vere offers artists global distribution, partnering with ADA Worldwide, Warner Music Group’s independent label and artist services arm, to distribute music globally; as well as marketing campaigns that range from brand partnerships to full-blown advertising campaigns.
Harmon, whose experience includes time at Average Joe’s Entertainment and work with artists such as Hootie & the Blowfish, Jason Michael Carroll and Reckless Kelly, has also brought on A&R executive Alyssa Logan to the Vere team.
Since launching, Vere has released 70 projects. The company’s current roster boasts more than 15 artists across genres, including David Nail, TRACE, Andrew Duhon, Joey Lawrence, Dan Rodriguez, Cody Webb, Alissa Moreno, and others. Vere also partners with labels, maximizing their distribution and marketing efforts. Its current label roster includes Clearwater Records, Gray Vonne Records, and TAOL Recordings.
“The music industry has undergone radical changes in the last several years. Distribution has increased in accessibility as digital platforms have grown,” says Harmon. “What remains consistent, however, is the key to reaching the masses. That key is the right marketing strategy, designed for each artist’s specific goals, and for each stage of growth. Vere, through its relationship with ADA, offers access to a major distributor while delivering the right marketing drivers to achieve next level growth for an artist. Most importantly, Vere thrives on customer service. We are here to serve the artists.”
“We’re happy to welcome Vere to the ADA family, and Rusty’s illustrious past of artist development will surely make this a great partnership,” adds Marcus Siskind, Head of U.S., ADA Worldwide.
