Blair Miller Launches New Marketing Agency, Chaos Creators
Blair Miller. Photo: Emily McMannis
Rising music business professional Blair Miller has launched Chaos Creators, an entertainment marketing agency focused on disrupting traditional artist development and fan engagement in the digital space.
Before launching Chaos Creators, Miller was the Creative Director of Jonas Group Media, an entertainment marketing agency she founded with Kevin Jonas, Sr. While there, Miller oversaw the marketing strategy for artists and creators such as Frankie Jonas, Lanie Gardner, Public, Melanie Pfirrman, Livvia, and Lucy Cloud. She also launched social campaigns with influencers such as Charli D’Amelio, Bella Poarch, Avani, Lil Huddy, and Madi Monroe.
Throughout her career, Miller has guided Frankie Jonas’ TikTok growth and limited edition merch drop, capitalized on Public’s viral song “Make You Mine,” led campaign ideation and execution for Melanie Pfirrman’s “Suda” featuring Pitbull, and sustained Lanie Gardner’s viral “Dreams” by Fleetwood Mac cover video and surprise remix release with David Guetta. In just two years at Jonas Group Media, her clients amassed over 405 million Spotify streams, 2.3 million user generated TikTok videos, 226 million YouTube views, and 19 million social media followers.
“Creativity is at the core of everything I do. With the launch of Chaos Creators, I am able to add value to my clients’ music careers by bridging the gap between creativity and forward thinking strategy across new platforms and technologies,” says Miller. “I am excited for this new chapter, especially as I set out to build a diverse roster and amplify the voices of all minorities in the entertainment industry,” the recent Nashville Briefing 30 Under 30 honoree adds.
Miller earned her degree in Music Business from Belmont University. During her time there, she honed her marketing skills through stints with Scooter Braun Projects, Atlantic Records, Universal Music Group, Warner Music Nashville, The Recording Academy, CMA, and Crowd Surf. After graduating, Miller began her career as a Digital Marketing Manager at Thinkswell where she supported the social media efforts of clients such as Brad Paisley, Chris Young, Vince Gill, Randy Houser, Chase Bryant, and Country Radio Seminar.
She can be reached at [email protected].
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