Rising country artist Tyler Rich has unveiled his newest fan-focused endeavor: his very own NFTs (non-fungible tokens). The unique 3D Cards with 30-second audio clips will serve to enhance listener engagement and amplify his latest track “A Little Bit of You.” With this announcement, Rich becomes the first Big Machine Label Group artist to create an NFT.
The NFTs will feature one of several images of the singer-songwriter and will offer fans access to limited edition assets, unreleased material, tickets to upcoming concerts, and meet and greet opportunities. Rolled out over four weeks through Sweet, an NFT platform, a total of 10,000 of these free assets will be delivered with each set becoming more limited and rare. Special rewards will also be available that grant some owners added benefits, such as concert tickets, exclusive Zoom meetings, and more.
“We are excited to launch the first Tyler Rich NFT alongside Sweet. This is also a great extension of our relationship with SiriusXM’s The Highway who have been there since day one for Tyler,” says Mike Rittberg, Big Machine Label Group Exec. VP – Label Operations.
“My fans deserve unique ways to connect, and I know they’ll love swapping these digital assets with each other along the way,” shares Rich. “My team, together with Sweet, is helping us bring this fantastic idea to all of you who have supported me over the years. I look forward to expanding my relationship with my fans in this exciting new world of technology!”
This collaboration comes as part of Sweet’s vision of making digital assets as easy to access as possible, while also connecting name brands with their fans.
Peter Keiser, Exec. VP of Client Services at Sweet, comments: “We’re thrilled to be working with Tyler Rich to help show a whole new generation of fans what NFTs do–they can open up doors to entirely new experiences and augment what brand engagement is really about. Best of all, nobody needs to learn the intricacies of blockchain, they just need to click on a link, and boom, they’ve got one.”
Amassing over 339 million global streams with his debut album, Two Thousand Miles, Rich will join Chris Lane’s upcoming “Fill Them Boots Tour,” while also extending his own “The Two Thousand (More) Miles Tour” with shows across the country this spring. For a full list of upcoming dates, click here.
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