Erin Duvall Joins Black River As Director, Digital Marketing & Streaming Strategy

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Erin Duvall

Erin Duvall has been hired as Director, Digital Marketing and Streaming Strategy at Black River Entertainment.

In her new role, Duvall will run point across all digital strategy and activations for Black River’s roster. She will be responsible for each artist’s audience and content development, social media marketing, online promotion, influencers, and advertising. Based in Nashville, she will report to Black River Entertainment’s EVP Rick Froio.

Duvall has over 16 years of experience in the industry, most recently as the video strategist for Warner Music Nashville where she focused on YouTube growth for Blake Shelton, Kenny Chesney, Dan + Shay, and more. She previously served as the U.S. country music programmer for YouTube Music and Google Play, and has handled digital marketing for an array of artists and brands.

Duvall began her career as a writer, serving as Associate Editor of Country Aircheck and Deputy Editor for AOL’s The Boot. She earned an MFA in Film and Creative Media from Lipscomb University and a BBA in Music Business from Belmont University. She is also the author of Country Music Hair, published by Harper Collins in 2016.

“We are thrilled to add Erin Duvall to our executive team,” says Froio. “We are looking ahead with excitement for her to lead our digital marketing efforts.”

“I’m ecstatic to be joining the Black River family,” adds Duvall. “I’ve admired the company leadership and artist roster for years, and now I am excited to be a part of it. As digital and streaming continue to grow, I aim to keep Black River at the forefront.”

Duvall can be reached at [email protected].

Lorie Hollabaugh
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