Nashville Convention & Visitors Corp has promoted Deana Ivey to President as the organization restructures its top leadership. Butch Spyridon remains the Chief Executive Officer of the organization.
Ivey has been with the organization since 1997, previously serving as Executive Vice President and Chief Marketing Officer.
“I am honored and humbled to be named President of an organization dedicated to promoting a city recognized as a global destination,” says Ivey. “I appreciate the confidence the NCVC Board of Directors and CEO Butch Spyridon have placed in me, and I look forward to helping realize Nashville’s future possibilities while building on the past successes. It’s a city to which I have devoted my career and love.”
Ivey has received the Nashville Business Journal Women in Music award and the Women in Business award by Nashville Lifestyles. She is a board member of the Tennessee Hospitality Association, Rhythms of the South Corporation and the Academy of Country Music, and is a member of the 2015 Leadership Music class.
“Deana’s advancement is well earned and much deserved,” offers Spyridon. “She has been a committed partner these past 25 years and has been integral in shaping the Music City brand, creating and attracting major events, and marketing Nashville around the world.”
Both Spyridon and Ivey oversaw and coordinated the organization’s marketing and sales efforts as Nashville has become a heralded global destination. The city’s tourism industry has seen dramatic growth to 16.1 million annual visitors and $7.5 billion in direct visitor spending in 2019. Together, they have created and produced successful large annual concert events to market the city, including Let Freedom Sing! Music City July 4th and New Year’s Eve in Nashville.
They co-produced and helped lead creation of two award-winning Nashville documentaries: For the Love of Music: The Story of Nashville and It All Begins With A Song. They also played key roles in hosting and promoting the 2019 NFL Draft, creating the Good To Go health and safety program, and bidding on the 2026 FIFA World Cup.
“As the organization has grown and Nashville’s profile as a global destination has risen, we saw a need to expand our top leadership,” says Kevin Lavender, Chairman of the Board of Directors for the Nashville Convention & Visitors Corp. “Butch continues to excel as a leader, putting Nashville in a position to reach record-breaking visitation and convention numbers and exceed expectations–from hosting the 2019 NFL Draft to being on the shortlist to host FIFA World Cup in 2026. The city is fortunate to have Butch and Deana leading the hospitality industry.”