Opry Entertainment Group, AXS Form New Ticketing Partnership

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Opry Entertainment Group (OEG) has partnered with AXS as the group’s official and exclusive ticketing partner. OEG properties includes the Grand Ole Opry; Ryman Auditorium; its Ole Red venues in Orlando,  Gatlinburg, Nashville, and Tishomingo, and the newly announced Las Vegas location.

Under the new partnership, AXS will help streamline tour and ticketing operations on a single platform to offer a premium experience for fans. The partnership also creates opportunities to align with AXS’ parent company AEG and its live event business, AEG Presents. The companies expect this alliance to unlock collaborations with music festivals and additional content opportunities for Opry’s Circle TV Network.

“This partnership with AXS will allow us to deepen our relationship with our customers across our venues and provide them a secure, safe and convenient way to access all of their OEG tickets in one place,” says Scott Bailey, president of Opry Entertainment Group. “This partnership was created with our future in mind and opens doors for us to collaborate with AXS and AEG on a deeper level as we expand our offerings and continue to grow our business.”

“The Opry Entertainment Group is the jewel in the crown of one of the greatest music cities in the world,” adds Bryan Perez, president and CEO of AXS. “AXS will super serve these landmark venues and their customers with our suite of state-of-the-art technologies and marketing solutions, enabling each property to tailor their ticketing experiences and maintain the individual identities which make them so iconic in Nashville and beyond. We’re thrilled to partner with such a seminal brand as we build out our presence in the city.”

Fans will gain access to services like AXS Mobile ID—an identity-based ticketing technology that allows customers to discover, transfer, and manage tickets for all OEG events–and the AXS Official Marketplace to buy and sell authenticated tickets.

Lorie Hollabaugh
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