Dennis Quaid Launches Production Company, Announces Upcoming Charley Pride Biopic

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Dennis Quaid. Photo: Derrek Kupish

Dennis Quaid, Laura Quaid and Ben Howard are launching a new production company called Bonniedale. The entity will focus on aspirational and inspiring stories of real people and real life.

The company’s first feature film, a biopic on Charley Pride named American Pride, will be in partnership with producer Craig Brewer and Third Coast Content.

“As an actor, I have always gravitated toward roles of the underdog—the person who achieves great things against even greater odds,” says Quaid. “I think all of us are drawn to stories of people who are willing to get up, again and again, to do whatever it takes to finally break through. We love to cheer for the fighter, the underdog, the hopeful dreamer. In many ways, this is my own life. That’s why I’m excited to turn my attention to Bonniedale, where we will find and drive stories that are meaningful and that matter.”

American Pride, written by Diane Houston, captures the passion and determination of Pride who started out as a minor league ballplayer, and became the first African American country music superstar. The film will focus on the love story between Charley and his wife, Rozene, as well as his ascent to fame as an artist and entrepreneur during a challenging time in American culture.

“Charley Pride was more than a superstar, icon or legend. Charley was a beautifully talented man who believed with his entire heart in the greatness of the American dream, and was determined to claim his place within it. With all of the talk today about what is and is not American, Charley Pride’s life story is a reminder to us all of what being an American is all about,” says Houston.

Bonniedale will be represented by Darren Boghosian at UTA, George Freeman at Brillstein Partners, and Scott Adkins at Adkins Publicity.

Lorie Hollabaugh
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