MusiCares Offers Essential Help For The Holidays For Second Year

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The Recording Academy’s MusiCares is bringing back its Help for the Holidays program, distributing aid to music professionals in need to cover essentials this holiday season.

Starting today, MusiCares is offering $250 e-gift cards from Kroger and Walmart to the first 4,000 eligible applicants for use on essential items like food, gas and prescriptions.

“Even though live music is making a comeback, many in the music community are still struggling after months of lost income,” says Laura Segura, Executive Director of MusiCares. “We want to emphasize that our community is still in need of extra support to cover basic needs. We hope this year’s gift card distribution will ease the burden and spur others to donate and support music professionals.”

Any music professional with five years of employment in the industry and/or six commercially released recordings or videos is eligible to apply. Employment does not need to be consecutive in order to be eligible. All genres and professions are eligible, including artists, musicians, production crews, technicians, business teams, and anyone impacted by the loss of income due to live music event cancellations or who has experienced financial strain due to the pandemic. Applications are available now at MusiCareshelps.org.

Started as a response to the COVID-19 crisis in 2020, MusiCares distributed 4,000 e-gift cards last year to music professionals in need.

Lorie Hollabaugh
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