Universal Music Group Nashville has promoted Annie Ortmeier to Sr. Vice President, Streaming Marketing. She will now oversee the company’s streaming department.
Ortmeier joined UMG Nashville in 2013 as Director of Digital Marketing where she managed digital partner relationships including all domestic audio and video streaming services. Since then she has earned promotions to Sr. Director, Streaming & Digital Marketing followed by Vice President, Marketing – Digital Accounts.
During her tenure, Ortmeier has played a vital role in making UMG Nashville the country music market leader in streaming. In her new role, Ortmeier will oversee all DSP relationships as well as be responsible for overseeing both audio and video streaming marketing strategy for all UMG Nashville artists globally. UMG Nashville’s expansive roster includes Alan Jackson, Billy Currington, Boy Named Banjo, Brandon Lay, Brothers Osborne, Carrie Underwood, Catie Offerman, Caylee Hammack, CB30, Chris Stapleton, Chrissy Metz, Darius Rucker, Dierks Bentley, Eric Church, Gary Allan, George Strait, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Parker McCollum, Priscilla Block, Reba, Sam Hunt, Sam Williams, Shania Twain, Travis Denning, and Vince Gill.
“Over the years Annie’s industry knowledge, leadership and dedication has played a large part in UMG Nashville’s overall success,” says UMG Nashville’s EVP / COO, Mike Harris. “Having Annie oversee all streaming and video strategy going forward is the perfect fit to position both UMG Nashville and artists for continued success in the future. Congratulations to Annie on this well-deserved promotion.”
Ortmeier was honored by MusicRow in its 2018 class of Rising Women on the Row.
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