Big Machine Records Ups Erik Powell To VP, Promotion & Marketing

Big Machine Records has elevated Erik Powell to VP, Promotion & Marketing. In his new role, he will continue to report to Sr. VP, Promotion & Digital Kris Lamb.

Powell is celebrating his 15th year with the company this year, formerly serving as Director of National Promotion for Big Machine. Since joining the label in 2007, Powell has helped chart various No. 1 hits, including Tim McGraw’s “I Called Mama,” Carly Pearce’s “I Hope You’re Happy Now,” and Midland’s “Drinkin’ Problem.” Before joining Big Machine, Powell spent time at Katapult Records and Diane Richey Promotions.

“Erik has proven time and time again to be a valued leader and always gets the job done at a very high level with great integrity,” says Big Machine Records General Manager, Clay Hunnicutt. “His belief in our process, our people, and our artists is second to none. I can’t wait to see what Erik will do over the next 15 years!”

“[Erik] embodies all the positive attributes of what it means to be a Machinist. He is an integral part of this team and it’s a privilege for all of us at Big Machine to have him on board in a leadership capacity as we pursue new and unique ways to drive exposure for our artists,” Lamb shares. “There is no doubt–with Erik as a VP–the Machine is running HOT.”

“I am so excited to take on this new role with my Big Machine family,” adds Powell. “Over the past 15 years, I have been blessed to be part of some incredible accomplishments and wonderful memories. Thanks to Scott, Clay, and Kris for this new opportunity. I can’t wait to see what this next chapter has in store.”

Congratulate Powell at [email protected].