Brad Paisley Launches American Highway Bourbon

Brad Paisley is launching his line of bourbon, called American Highway, later this month. The whiskey was aged in barrels stored in a 53-foot semi-trailer that followed his 2019 nation-wide tour for 7,314 miles across 25 states, from coast to coast.

The fluctuating climate of the barrels’ journey expanded and contracted their staves, imparting oak and char into the flavor. This well-traveled batch was then blended with three-year, 13-year and 15-year-old Kentucky bourbons to create the final product. The next batch, to be released in 2022, was aged on the “Rolling Rickhouse” during Paisley’s 2021 tour.

“Bourbon is like songwriting, it’s a blend of things coming together to make something incredible,” says Paisley. “These are really special barrels that saw more of the United States than most people I know.”

Paisley worked closely with award-winning bourbon distiller Bardstown Bourbon Company to create the final blend. Located in Bardstown, Kentucky the “Bourbon Capitol of the World,” this modern bourbon distiller creates custom whiskey, bourbon and rye for more than 30 different brand-owners worldwide and has won critical acclaim for its releases.

“You don’t get to see many celebrities that have such a technical palate,” says VP of New Product Development Dan Callaway. “It was a super collaboration that resulted in a travelled bourbon in an exemplary expression.”

With just 30,000 bottles of the initial release produced, the 96-proof blend has a suggested retail price of $99.99 and will be sold exclusively online through www.seelbachs.com. For information about the whiskey, visit American Highway’s website.