SMACK has launched a new venture, SMACKTok, an influencer marketing service that connects artists directly with their fans through social media platforms. SMACKTok introduces a new line of business to SMACK, adding to its successful publishing house, SMACKSongs, and management firm, SMACKManagement.
SMACKTok will be managed by Marissa Turk. Turk has been with SMACK for more than five years, primarily on the management side with Walker Hayes and Kylie Morgan. In her new role she will work with labels, artists, and marketing teams to capitalize on the opportunities within social medial, especially with TikTok, and help get music directly into the hands of the consumer.
SMACKTok was born out of Turk’s skill and experience across social media platforms, especially as she began to engage with TikTok. Turk has garnered her own TikTok following through her exploration of the platform, accumulating millions of views, followers, and features on national news channels like CBS. After earning a following, Turk began to create campaigns for artists such as Luke Combs, Maren Morris and Ryan Hurd, Walker Hayes, and Old Dominion, which parlayed into launching SMACKTok.
“Our industry is seeing the immense impact social media is having on the music community, especially where TikTok is concerned” says Turk. “The goal with SMACKTok is to really harness that impact and provide a personalized promotion service for each artist, that focuses on their fan base and what make them unique. I’m excited to be officially launching, and to continue to partner with artists and their teams to execute these campaigns, and help get their music heard.”
“SMACK has always made an effort to serve our songs and songwriters with any advantage we can provide,” adds SVP of Development at SMACK, Robert Carlton. “SMACKTok is another extension of that which was derived through Marissa’s passion for the endeavor. Supporting her creation of SMACKTok was a no brainer. She’s been an integral part of the team since she stepped foot in the door. This is just a small piece of what she does at SMACK, but the success we’ve already experienced speaks for her talent and work ethic. I’m excited be opening this service to everyone.”
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