The Country Music Association has extended its partnership with Executive Producer Robert Deaton. The new deal, which includes the annual CMA Awards in addition to CMA Fest and CMA Country Christmas, puts Deaton in the producer’s chair through 2026.
The two-time Emmy Award-winning producer and director has overseen CMA’s television properties since 2007. Deaton’s career has evolved from launching a pioneering video production company, in which he created more than 200 music videos for a variety of chart-topping artists, to producing some of the most successful properties on network television. He produced Sports Illustrated: 50 Years of Beautiful on NBC as well as the “Soul to Soul” Las Vegas residency for Tim McGraw and Faith Hill. He was executive producer of The Passion with Tyler Perry for Fox Broadcasting and currently serves as executive producer of the Billboard Music Awards on NBC.
The Nashville-based entrepreneur has expanded into film and record production, as well. He helmed the Michael W. Smith & Friends: The Spirit of Christmas collection featuring guests Vince Gill, Little Big Town, Amy Grant, Carrie Underwood, Bono and Michael McDonald. He made his feature film directorial debut in 2018 with Benched.
“The passion Robert Deaton has for country music and the genre’s history is truly special,” says CMA Chief Executive Officer, Sarah Trahern. “His extraordinary vision continues to elevate the CMA Awards, CMA Fest and CMA Country Christmas, providing one-of-a-kind television moments to music fans throughout the year. I love to see the music come to life through his eyes and I am incredibly grateful for another five years with such a terrific partner.”
“Any gig you have with Robert Deaton, you know, as an artist and as a viewer, it’s gonna be killer!” adds Garth Brooks, seven-time CMA Entertainer of the Year. “I have had the great fortune of sharing some magical moments throughout the years with Robert. He is a gift to all of us within country music and beyond. Congratulations my friend!”
“I could not be prouder and more honored to plant my flag long-term with my family at CMA,” shares Deaton. “This is home for me, these are my people. I’m blessed beyond measure.”
CMA also renewed its contract with network television partner ABC through 2026 earlier this year.
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