Michelle Tigard Kammerer has been named Head of Country Music for Amazon Music, effective Oct. 18. Kammerer fills the position left from Kelly Rich‘s exit on Aug. 30.
Kammerer started her career with Creative Artists Agency (CAA) where she helped sign and jump-start the careers of several leading country acts and worked hand-in-hand with the tour bookings and contract negotiations of Willie Nelson, Shania Twain, Taylor Swift, Faith Hill, Tim McGraw, Keith Urban and numerous others. Following her time at CAA, Kammerer served as the Sr. Director of Brand Marketing and Strategic Partnerships at Country Radio Broadcasters, Inc. (CRB) where she maintained and established relationships with country radio, country artists and nationwide brands in country music, including CRB’s main event, the Country Radio Seminar (CRS).
In April of 2014, Kammerer was recruited to re-launch the historical Dot Records Label under Big Machine Label Group as the National Director of Marketing & Promotion. In March of 2017, Kammerer moved to sister-label, BMLG Records, where was able to expand her role as the Sr. National Director of Marketing & Promotion, working with the label’s roster of Florida Georgia Line, Brett Young, Riley Green, Danielle Bradbery, Laci Kaye Booth as well as reuniting with Lady A. She has served on the Board of Directors for the Women’s Music Business Association (WMBA), Society of Leaders in Development (SOLID), Women Rock For The Cure and currently serves on CRS’ Agenda Committee. She is also a member of CMA, ACM, SOURCE Nashville and The Leadership Music Class of 2020. In 2021, Kammerer was named one of Country Aircheck’s Women of Influence.
“Music touches every part of our lives, and it is what drives us all. In my previous roles, we did incredible things for our roster of artists, creating meaningful partnerships along the way. At Amazon Music, I’m thrilled to have the opportunity to build upon the strong foundation created by Kelly Rich and Emily Cohen as the new Head of Country Music,” says Kammerer.
At Amazon Music Kammerer will lead all efforts to continue growing country music listening on the service, inclusive of marketing, and artist and label relations through new initiatives and collaborations with a wide range of artists. She will be based in Nashville and will report to Global Head/Artist & Label Relations Andre Stapleton.
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