Yola Named Opry NextStage Artist for October

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Yola. Photo: Joseph Ross Smith

Grammy-nominated vocalist Yola has been chosen as the Opry NextStage featured artist for October.

Developed by Opry Entertainment Group and the Grand Ole Opry, Opry NextStage invests in the discovery and development of new artists and highlights one up-and-coming artist per month. Moon joins the Class of 2021 artists Hailey Whitters, Parker McCollum, Lainey Wilson, and Niko Moon.

Yola recently released her anthemic Dan Auerbach-produced sophomore album, Stand For Myself, on Easy Eye Sound. She has also made national television appearances on The Late Show With Stephen Colbert and Jimmy Kimmel Live, and performed at both Newport Folk and Newport Jazz Festivals in the same year. She is currently touring with Chris Stapleton with upcoming stops at Madison Square Garden on Oct. 8 and two nights at Bridgestone Arena on Oct. 22-23.

The burgeoning artist is set to return to the Grand Ole Opry stage on Oct. 2.

Opportunities for Opry NextStage artists include feature performances on the Grand Ole Opry and Circle’s Opry Live broadcast and livestream; a performance at a special Opry NextStage concert in 2021; content produced by Opry Entertainment’s award-winning content team that utilizes all Opry Entertainment venues including Nashville’s historic Ryman Auditorium and Ole Red locations nationwide; exclusive content to be distributed via Circle broadcast, streaming, and video-on demand channels; customized marketing and promotion activations utilizing Opry web and social assets; and other opportunities such as outdoor advertising, 650 WSM-AM radio specials, and more.

Lorie Hollabaugh
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