Spotify Celebrates ’90s Country’s Resurgence Of Popularity With Gen Z

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Spotify has launched a campaign to celebrate one of the most iconic decades in country music: the 1990s.

According to unique user data from Spotify, U.S. streams of their ’90s Country playlist have grown 150% since 2018, and 70% among Gen Z users in that time. There are also currently 89 million playlists from Gen Z users containing ’90s country tracks. As many fans between 19-24 listen to Spotify’s ’90s Country playlist as fans over 45.

According to Spotify, albums from The Chicks (Wide Open Spaces and Fly); Shania Twain (Come On Over and The Woman In Me); Alan Jackson (Who I Am and A Lot About Livin’ (And A Little ‘Bout Love)); Tim McGraw (Everywhere); and George Strait (Strait Out Of The Box, Pure Country and Blue Clear Sky) are among the top 10 most popular ’90s country albums for Gen Z listeners. See more of Spotify’s ’90s country catalog data below.

To celebrate the renewed popularity of ’90s country, Spotify launched a creative campaign highlighting the staying power of the platform’s ’90s country catalog. The campaign includes three Spotify Singles from three ’90s babies: with Parker McCollum covering Strait’s “Carrying Your Love With Me,” Tenille Arts doing The Chicks’ “Wide Open Spaces,” and Breland covering Deana Carter’s “Strawberry Wine.”

The campaign includes a ’90s Country Digital Experience that allows users take a short quiz to generate their top ’90s country albums as well as a personalized playlist.

Below is more ’90s country catalog data from Spotify:

Top 10 ’90s Country Albums With Listeners In The U.S. Overall:
1. Come On Over – Shania Twain
2. Down The Road I Go – Travis Tritt
3. Everywhere – Tim McGraw
4. The Woman In Me – Shania Twain
5. Fly – The Chicks
6. Out With A Bang – David Lee Murphy
7. Strait Out Of The Box – George Strait
8. A Lot About Livin’ (And A Little ‘Bout Love) – Alan Jackson
9. Wide Open Spaces – The Chicks
10. A Place In The Sun – Tim McGraw

Top 10 ’90s Country Albums With Gen Z Listeners In The U.S.:
1. Wide Open Spaces – The Chicks
2. Strait Out Of The Box – George Strait
3. Fly – The Chicks
4. Come On Over – Shania Twain
5. Pure Country – George Strait
6. A Lot About Livin’ (And A Little ‘Bout Love) – Alan Jackson
7. Everywhere – Tim McGraw
8. The Woman In Me – Shania Twain
9. Who I Am – Alan Jackson
10. Blue Clear Sky – George Strait

Top 5 Most-Shared ’90s Country Songs By Gen Z listeners:
1. “You’re Still The One” – Shania Twain
2. “Man! I Feel Like A Woman!” – Shania Twain
3. “Amazed” – Lonestar
4. “Chattahoochee” – Alan Jackson
5. “Cowboy Take Me Away” – The Chicks

Most-Discovered (First-Time Listened To) 90s Country Songs In The US In The Past 3 Months:
1. “Something Like That” – Tim McGraw
2. “Man! I Feel Like A Woman!” – Shania Twain
3. “Chattahoochee” – Alan Jackson
4. “Any Man Of Mine” – Shania Twain
5. “Amazed” – Lonestar
6. “Dust On The Bottle” – David Lee Murphy
7. “Strawberry Wine” – Deana Carter
8. “She’s In Love With The Boy” – Trisha Yearwood
9. “Independence Day” – Martina McBride
10. “Check Yes Or No” – George Strait

Most Discovered Artists in 2021 From The 90s Country Playlist:
1. Billy Dean
2. Alison Krauss & Union Station
3. Ricochet
4. John Anderson
5. Tracy Byrd

LB Cantrell
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