SoundExchange Expands Corporate Affairs Group With New VPs

Werner has over 25 years of industry experience, including serving as Vice President, Head of Global Marketing at Global Citizen, Executive Director for VH1 Save The Music Foundation, and Vice President of Consumer Marketing and Music Marketing for VH1 and LOGO. Werner built VH1’s Music Marketing and Partnership group, developing long-term relationships with brands such as Starbucks, Six Flags, Norwegian Cruise Lines, Club Med and SXSW. She earned a bachelor’s degree in Communications from the University at Albany and an MBA in Marketing from St. John’s University.

As part of the company’s expanded capabilities, Tejeda is introducing Marketing and Entertainment Partnerships as a new discipline to be headed by veteran industry executive Barry LeVine. LeVine will transition from his current post as Vice President, Industry Relations into his new role, building strategic brand relationships and fostering alliances that strengthen SoundExchange’s suite of offerings for creators and advance SoundExchange brand initiatives and impact across tech, music, and entertainment.

“SoundExchange is hard at work building innovative technology systems, growing our suite of fintech services and expanding our data capabilities to make the business of music more simple, efficient, and fair,” explains Tejeda. “It’s an exciting time to redefine our corporate affairs group with best-in-class industry leaders as we level-up to meet and surpass the demands of a digital-first ecosystem.”