Big Loud Records Launches Rock/Alternative Imprint, Big Loud Rock

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Big Loud Records, the home to country acts Morgan Wallen, Jake Owen, Chris Lane, Hardy and many more, has announced the formation of a new rock/alternative imprint, Big Loud Rock.

The emerging label will bring on A.J. Kasen as Senior Vice President of A&R. Kasen started his career at Lava Records in 2011, where he worked with artists Lorde, Jessie J and Black Veil Brides. In 2015, he joined Better Noise Music as the Director of A&R, then bumped up to Vice President in 2017, working directly with artists including Motley Crüe, AWOLNATION, Dirty Heads, Five Finger Death Punch, The Hu, and more. He now joins President and Partner, Greg Thompson, and fellow SVP, Lloyd Aur Norman.

A.J. Kasen. Photo: Lara Schweller

“We’re honored to have A.J. join the Big Loud family,” says Thompson. “It’s exciting to have someone with his pedigree to continue and grow our commitment in the Rock world. Having him team up with Lloyd will give us the best leadership we could imagine.”

Big Loud Rock recently announced its first signed act as Blame My Youth— a new band fronted by former rock band Empires member, Sean Van Vleet. The group’s current single, “Fantastic,” just hit the Top 30 on both the MediaBase Active Rock and BDS Mainstream Rock charts, with a debut EP due this fall.

Meanwhile, Hardy’s cover of the Puddle of Mudd classic, “Blurry,” was released on Big Loud Rock earlier this year.

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